Xiaojing Niu

Doctoral Researcher



I received the B.Eng. degree in Software Engineering from Northwest A&F University, China in 2013, and then received the M.Eng. degree in Computer Application Technology  from Northwest A&F University, China in 2016. Currently, I am a Ph.D. candidate in Industrial Design in Northumbria School of Design. I started my Ph.D. from March, 2017. My research interests include human-computer interaction, computer aided design and crowdsourcing. My thesis is ‘Exploring How Design Concept Evaluation and Feedback Affect Product Design Quality on a Crowdsourcing-Based Collaborative Design Platform’, in which I develop a crowdsourcing-based design platform first, then investigate how design concept evaluation and feedback affect product design quality. The platform could provide crowds with various expertise and experience to help SMEs complete their practical design requirements which are hard to be finished in general design environment because of limited professionals and resources.

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Niu, Xiao-Jing, Sheng-Feng Qin, John Vines, Rose Wong, and Hui Lu. “Key crowdsourcing technologies for product design and development.” International Journal of Automation and Computing 16, no. 1 (2019): 1-15.




Niu, Xiaojing, Shengfeng Qin, Haizhu Zhang, Meili Wang, and Rose Wong. “Exploring product design quality control and assurance under both traditional and crowdsourcing-based design environments.” Advances in Mechanical Engineering 10, no. 12 (2018): 1687814018814395.




Niu, Xiaojing, and Shengfeng Qin. “A review of crowdsourcing technology for product design and development.” In 2017 23rd International Conference on Automation and Computing (ICAC), pp. 1-6. IEEE, 2017.